✓ DSP setup (DV360, TTD, Yahoo), clean pixeling & consent✓ Audience design: first-party onboarding, in-market intent, geo-fencing around display suites, lookalikes✓ Channel mix: display, video/CTV, programmatic audio, pDOOH✓ Creative ops: spec sheets, lightweight DCO (plans/price/stage swaps)✓ Measurement: CPL/CPA, lead quality, assisted-conversion & call tracking✓ Weekly trading: bid strategy, frequency, supply path & brand safety
✓ Project launch sprints (6–8 weeks to momentum)✓ Display suite & event bursts (geo/time windows, footfall lift)✓ Sales handoff: CRM passthrough + UTM governance✓ pDOOH near growth corridors & centres